Thursday, April 23, 2009

Media Journal Week of: April 20-April 24


For my weekly media journal this week I read a book called, Now You See Him..... This particular book was an autobiography by one of the greatest running backs of all-time, Barry Sanders. He talks about his childhood, growing up, his family, and of course his life on the football field starting from when he was in pee-wee leagues.

The cool thing about the book is if you know about Barry Sanders, you know him as a quiet, reserved guy that almost always would keep to himself. To this day, he is the most humble football player to every play the game and the thing was, he was the greatest, he didn't have to be humble, but, he was because that's how he was raised.

The majority of autobiographies by former pro athletes are usually arrogant, and has a holier than thou attitude with it. Sanders' book is the exact opposite and actually just a pretty good read in general. Hearing him talk about the hardships of his life are pretty humbling experiences.

I recommend this book not only to football fans but, fans of autobiographies in general as well.

Saturday, April 18, 2009

Media Journal Apr. 13-17






For this week's entry I am going to talk about a documentary I saw on Hulu this week. The documentary was named "Confessions of a Super Hero". This film is about people living in Hollywood that acts as various superheroes on Hollywood Blvd. There is a Superman, Batman, and a Wonder Woman that is followed throughout the documentary. It is interesting to see these people's stories and how there are struggles just like any other job. They rely on tips which is not always a good thing and is a very up and down way of income. The documentary does a good job of portraying them as regular people that just happen to have an irregular career.

Monday, April 13, 2009

Media Journal Apr. 6-10: Kickin' It


For this weeks journal entry I watched a documentary titled, "Kicking It". The documentary was about homeless people around the globe competing in a soccer tournament. The soccer tournament was named, "The Homeless World Cup", directly connected to the biggest tournament in the world, Fifa World Cup.

The documentary mainly focused on homeless people from the United States, Kenya, Spain, Ireland, and Afghanistan. It was pretty exhilarating getting a feel for how these people live day to day and how they are people like just everyone else, just took a wrong turn along the way whether it was drugs, alcohol, or petty offenses. Most of the people depicted in the documentary were gracious, caring, socially aware people. When it gets to the pitch (playing field) everyone is equal and people aren't judged by appearance rather by how well they do their job on the pitch.

It is also eye-opening to see how grateful they are for everything they receieve while playing in Cape Town, South Africa. It is a pretty good documentary with enough material to keep you watching and a pretty good underlying message. The documentary is available on Hulu.com

Friday, April 3, 2009

Media Journal March 30- April 3rd

My journal entry this week is about a documentary I watched titled "Back to School". The documentary aired on PBS and it follows the education of seven impoverished kids in struggling countries where education takes a backseat to family and work. Narrowing it down even more, I was mesmerized by one Kenyan student named Joab. He attended school and then his mother fell ill and he had to leave to help support his family. A while later he came back to his school and was able to be at the top of his class throughout all of his hardships. In watching this film I just realized how blessed some of us are and how much we take our education for granted. It also gave me a better understanding of the world around and not to just look at what's readily available in front of me. His face is becoming more recognizable around the world which is a great thing seeing as the school system he is in needs all the help in the world.

Monday, March 30, 2009

Photoshop Re/De Construct


For our Photoshop assignment I decided to deconstruct an AIG logo. The reason I chose this logo was all the controversy surrounding the company right now and the relevance it has to our economy and every day lives.


I put Adventures In Greed underneath the logo instead of their usual American International Group because it is more fitting for a company who spent the tax payers money on illegal insurance transactions.

Thursday, March 26, 2009

Media Journal Mar. 23- Mar.27

For my journal entry this week I am going to write about a part in the documentary "Green". The part I am going to be talking about is the end of the movie where the Indonesian man is shown flying a bird kite around. The man is surrounded by developing buildings and shops that are made of wood and located in what used to be a forest.

The irony of this part is that he wants to fly the kite to simulate a bird that they do not have in the village any longer after their homes were cut down, if there would not have been deforestation he wouldn't need to simulate the bird because it would still be flying around in it's habitat.

People do not realize just how long the chain or how many things they affect by using the things they purchase or use daily. In a rapidly growing civilization the resources for the animals are quickly becoming obsolete.

Thursday, March 19, 2009

The Celluloid Closet


On Wednesday we watched "The Celluloid Closet". It was the first time I had seen the movie and I had no idea what it was about. The content of the movie shocked me but, was a new take on documentaries so I was drew in. The movie does a good job of pulling the viewer in with scenes of LGBT acts in movies which most viewers are not accustomed to seeing. The movie also uses humor and wit in their scenes to give it the comedic factor to lighten the mood.

The documentary has a good flow to it by not really bogging down the documentary with too much interviewing but, also does a good enough job of getting the confessions of the directors of GLBT and actors who are or portrayed to be GLBT. There are many scenes to portray what the movie is describing such as the Hays Code and the restrictions that were put on movies. That was supposed to decrease many things in movies, especially GLBT characters. It did, sortof. The characters were given more underlying actions of the LGBT preference.

The other thing I noticed in the movie was the support and extensiveness of their research. There are 70+ films featured and 26 credible people of the LGBT and film community in the documentary. I think that is the most impressive thing to me, they looked that deep and were willing to take that many personal opinions into account to make the documentary
well-rounded.

I especially enjoyed Tom Hanks' submission, it was very accurate and upfront about the gay scenes and what it was like to talk about them with your friends the next day. Adding in credible films and people make the documentary itself credible and makes viewers willing to watch.

This film was a good documentary and despite my usual bitterness toward documentaries because some documentaries are just as bias as they portray the people documented to be, I might watch this film again. It is weird to see how far censorship or lack thereof has come. Now we see almost anything on movies with nothing more than an R rating. It seems the Hays Code is long forgotten.

Media Journal March 16-20


For my weekly journal consumption, I am going to talk about the movie I saw this week. The movie titled "Role Models" features actors Sean William Scott and Paul Rudd and is a comedy.

The biggest thing I noticed about this movie was the dry, perverted, usual humor we have come to know all too well lately. There have been many movies that have focused on worthless older men mentoring young kids. The difference with this movie and the others is the ability of Scott and Rudd to make it an actual process and them actually doing productive activities with the kids. I believe this is the thing that pulled me into watching the movie.

The thing I liked least about the movie was probably the fact the kids were so degrading and put off such a negative image of themselves that it was tough to relate it with kids I knew growing up. I usually need some kind of personalization in a movie to like it and be able to really see it from the point of view meant to see it in. The fact that every 10 seconds some nonsense and bodily function reference coming out of the kids mouth was used is not effective and a played out method of comedy. We have seen this rodeo many times in Will Ferrell and other Sean William Scott comedies.

Overall, the movie is a B at best with some hilarious references but, mostly nothing we haven't heard before.

Monday, March 16, 2009

Documentaries: 61*


Over break I watched a documentary with one of my friends. The documentary was called "61*" and it was directed by actor Billy Crystal.

"61*" is about Roger Maris and Mickey Mantle chasing down Babe Ruth's homerun record of 60 set in 1927. The documentary is set in the 1961 baseball season while Maris and Mantle play for the New York Yankees. It goes in depth to show how the media portrayed Roger Maris and Mickey Mantle during that season and how it affected not only them but their family and their playing ability.

The documentary shows Maris was portrayed by the media as the villain of the Yankees and Mantle as the savior. Maris was sent death threats, media talked bad about him even after games he won. His family was forced to move away from New York because there were so many death threats sent to his house. On the other side, Mantle was shown as the golden boy of baseball and could do no wrong. Despite his great labels Mantle was actually the one who would come into practice or games hung over or still inebriated from the night before.

The movie does a good job of going through the season showing what they did in each game and at the end of the movie it shows Mantle deteriorating from alcohol abuse and injury and Maris still the scapegoat of the media. Despite that, Maris was able to keep hitting homeruns on a daily basis and in the last game of the year Maris hits homerun 61 to break Babe Ruth's record. He broke it in a half-filled Yankee Stadium with fair-weather fans in attendance.

I believe that's the biggest thing that shocked me was the fact the media had portrayed Maris as such a villain that on the day he can break the biggest record in sports at the time and barely half the fans show up? I think that just proved the fans and media's udder disdain for Maris. In the film he is shown as a pretty good guy that is just not understood in the media, yet Mantle is shown as a savior and he has alcohol problems. This just proves how much authority and spin the media has on the working America.

Documentaries: Chernobyl Heart


Over break I watched a powerful and intriguing documentary called "Chernobyl Heart". The documentary is about the families with radiation problems living in Chernobyl, Ukraine.

In 1986 there was a nuclear plant disaster in Chernobyl that released 90 times the radioactivity of the bomb that hit Hiroshima. The disaster left behind radioactive material in it's outer lying regions mainly Belarus. In Belarus only 15-20% of kids are born with normal vitals. 99% of Belarus is contaminated but most refuse to leave their homeland. By not leaving it is creating an even bigger problem for these people.

Most kids are born with defects such as thyroid cancer, congenital birth and heart defects and some are born with "Chernobyl Heart", which means there are holes in their heart which can be treated but the waiting list is miles long.

The biggest thing that stuck out to me was a part where an international doctor sent over to Belarus to treat a young girl for "Chernobyl Heart". The doctor gets caught up in what he is doing and after successfully operating on the girl gets overtaken with gratitude from the emotional parents. The parents cannot thank him enough and the doctor responds, ""I appreciate this is a bit of a miracle for them...but we have a certain responsibility to these kids."
The doctor gets a bit emotional and overtaken with his feelings for the girl and her parents but, continues to do his job because he has a responsibility and he knows it.

I think that scene just goes to show how blessed most of us are and how out of touch most kids are with what else is out there. I had no idea any of this was going on before watching this documentary. After watching it I feel a tad frustrated in our media because of how centralized and how much it lacks focus of what's really important. I recommend this documentary to anyone because of its powerful message and in depth view of what is going on over there after the disaster.

Friday, March 6, 2009

Media Journal March 2-March 6






For this weeks journal entry I am going to write about a book I finished reading. The book is called Cruise Control and it is written by Terry Trueman. Cruise Control is about a high-school jock named Paul who is a great basketball player and has a future ahead of him at a good Division 1 college. The catch is, he is a pretty troubled young man. His dad left him when he was young. His brother attends the same school but, is in special education. Paul also gets into fights on a regular basis. The story unfolds pretty well with good representation of Paul being troubled and his inner thoughts toward his brother, mother, friends, and people he gets into confrontations with. Trueman does a good job of keeping the reader engaged with vivid scenes and good dialogue. It is a pretty good read in my opinion.

Thursday, February 26, 2009

Media Journal 2/26




In relation to the documentary The Cool Merchants I watched for class I am going to write about a Sprite commercial I ran across on youtube. The commercial immediately caught my attention when hearing the song as the background. It was a catchy indie rock sound that was easy to go along with. The next thing that sparked my interest was the characters in the commercial playing basketball on a hot summer day at a playground. I am able to relate to that because I grew up in Texas heat playing basketball at my schoolyard. One of the characters then is seen taking off his shirt while most of the others are hanging out on the bleachers looking like they need a refreshment. Perhaps a Sprite?

The guy that was taking off his shirt is then shown running full speed at the basketball court and goes into a full on backflip tuck into a swimming pool. The swimming pool was just shown as a cement blacktop that was used for basketball and it is then turned into liquid somehow for a makeshift swimming pool. All of the other people watching are satisfied with this endeavor by their friend and all of them end up jumping in and swimming around. A guy then gets out in the end looking more than refreshed and handshaking a friend that was sitting off the edge. The commercial ends with an image that says "freedom from thirst" and a Sprite bottle falling into a water effect behind it.

The commercial caught my attention because of it's creativity mostly after watching the entire video. That was original to use that kind of analogy of refreshment, if you drink Sprite anywhere, you will feel as if you had just gotten into a swimming pool. You are able to feel that way even on the hottest day in the Summer after playing basketball all day. You are able to have that escape and that escape is Sprite.

Wednesday, February 25, 2009

Merchants of Cool



In the Front line Documentary The Merchants of Cool, many topics came up to write about in my head in the first twenty minutes. One of the quick facts that completely mind boggled me was how much we spent as teenagers every year and how much are parents actually give to us. Over 75 Billion dollars total in one year? The film showed lack of time to spend with their kids as motivation for the extra spending money. After hearing that everything was sort of centered around how needy and greedy our society is today. I don't believe its the lack of time to spend with children, I believe it's the day and age where we get everything instantly and electronically. Kids are spoiled and nagging plays a huge part in what the teenagers get. The experts on this documentary called it guilt money and I think that is the perfect term.

Another thing that caught my attention was the cool hunting and the fact that we really have people that go out to teenage events and spectate and survey young people on what they like, what they are wearing and what is trendy at the moment. These people get paid a lot of money to just get inside the minds of the teenager. Teenagers these days have a lot more money to spend but, they are also more stubborn on products they are not into. The reason they have these cool hunters is because regular ad programs do not do the trick anymore. Teenagers are much more reclusive and introverted when it comes to the things they like. Culture spies and cool hunters have to be trendy and cool themselves or else they will be disregarded. Many huge corporations pay a lot of money to these cool hunters and spies just to get inside the minds of teenagers.

A huge corporation such as Sprite. Sprite launched trendier, cooler ad campaigns after having a group of teenagers come in and talk about what would make them interested. Months later, Sprite unveiled a hip hop party with huge rap stars such as Jay-Z, it was immensely successful. Hip-Hop and Sprite went hand in hand and they were able to sell an image instead of a product. When people thought Hip-Hop they thought of Sprite. Using these assets of culture spies and cool hunters has become almost mandatory for a lot of corporations because they know that traditional advertisement is gone and you have to reach them through what they like. For example, music, sports, internet, and even video games. Traditional TV ad's are not the key anymore for teenagers because teenagers see this as a played out and tired way of reaching them.

Many companies have turned to agencies that will "smuggle" their message to teenagers in a deceiving fashion. Radio DJ's are paid by companies to use their name whenever they are on the air. Companies have paid video game developers to put little ad's in the developers games. Sports programs and arenas are filled with advertisements from various companies. Companies have done a much better job with the teenage generation of getting their message in without overwhelming them and turning them off on it. Overall, this film was very interesting and showed me just how needy the current generation is and why we are like that.

The Corporation


In watching The Corporation I was able to pick specific scenes that really stuck out to me and showed me the insides and outs of major corporations. One part of the film in particular stuck out to me. The part was the personality assessment of major corporations. The film gave corporations an assessment test much like the one humans take. The reason for giving the corporation this assessment test was because corporations had all the same rights as humans, they could buy up other businesses, they could patent a product, they were even able to patent living things. The only thing missing in comparing corporations to humans was corporations missing a soul and feelings towards other humans.

In the film it has many variables in a check box format that has all the traits of a psychopath. The Corporation's checked off on all of them giving them psychopath status. I believe what the movie was getting to was the fact that everyone in the corporations try to emit themselves as humans just like us and try to relate to whatever we are to sell their products. They do not personally care what we are into or how our family is doing but, they want us to think that so we can keep pouring money into "good" corporations. The movie shows that corporations are in fact not human and even if they were, there is evidence that they would be psychopaths.

Another thing I noticed in the movie was the lack of other countries companies in the movie. It was only North American brands and mostly American brands at that. The film was made in Canada but, there were few Canadian brands and zero foreign brands. I was trying to think of all the car manufacturers overseas and what this movie would have to say about them but, there was no mention of car manufacturers, let alone cars over seas.

The biggest thing that left me scratching my head was the fact that the producers spent so much time on American products and corporations but, the little clip they showed of kids not being able to drink rain water because it is privatized and the kids having to make choices, water or education? I could not fathom ever having to make that choice and the fact that they couldn't get an interview with whoever is responsible and didn't delve further into the subject leaves me scratching my head. This is bigger than the movie, this is money over many of lives. I wish they would have delved further into this subject because I think it is insane someone can privatize rain water or any kind of natural water in the world.

The Corporation is an eye opening film that goes even further into the disregards of corporation's on people and uses very creative ways (checklist) to draw the watcher into the program. I just wish they would have shown the movie on a much more global scale, especially the third world countries that are being screwed over even worse than most Americans.

Thursday, February 19, 2009

2/14-2/20 Media Journal




For my weekly journal I am going to talk about an ad in GQ magazine that I stumbled across while waiting to get my haircut. The ad pictured above is a picture of famous New England Patriot quarterback Tom Brady. It has many sex qualities in the ad including Brady being a strikingly handsome man with his shirt off to show off his body sculpted in football. It also shows a gorgeous blonde woman with her arms wrapped around Brady topless with what seems like nothing but a hat on. Stetson, the company showing the ad obviously knows the iconic nature of Tom Brady because in white letters it reads: Starring Tom Brady. Im guessing what Stetson is aiming at is engaging young men into believing that if they use this cologne, they too can get a gorgeous down to earth girl to get naked for them. It also is giving the notion that if you use the cologne you will look like Tom Brady and perhaps play football like Tom Brady. I believe that an underlying notion of the sexuality of this ad is if you use this cologne perhaps you can get a girl naked and have romantic moments on a lake. It also gives me the notion that by using this cologne, your life will be full of adventures and judging by the mountainous terrain in the background, you will also be closer to nature. This ad isn't as controversial as some of the other ads out there but, it definitely has some underlying sexual themes to it.

Monday, February 16, 2009

Reaction Essay: Simulcra and Simulations

For my Reaction essay on the article Simulcra and Simulations I am going to analyze Baudrillard's section of his article about hyperreal and imagery using Disney Land and real America. The problems I have with this part in his article is his definition of real America is Los Angeles. Los Angeles and real America should never be put in the same sentence with each other. When I think of real America, I think of Odessa, TX, Bayfield, CO, Stillwater, OK. I think of smaller towns that don't have the luxury of things that L.A. and Disney Land have. I am also going to discuss Baudrillards opinion of Disney Land being a place of escape for reality and not fantasy. The last thing I will be doing is analyzing Baudrillard's conveying America's profile through Disney Land.

In the section Hyperreal and Imagery he discusses social microcosm as the reason people come to Disney Land, not as a getaway but more for reality. "Disneyland is a perfect model of all the entangled orders of simulation. To begin with it is a play of illusions and phantasms: pirates, the frontier, future world, etc. This imaginary world is supposed to be what makes the operation successful. But, what draws the crowds is undoubtedly much more the social microcosm..." (Baudrillard 4). I disagree with this, I believe the imaginary aspect is precisely what draws the crowds from all over the U.S. I believe his thinking ties in with him believing Los Angeles is real America, I could understand the point of view of his if all towns were like Los Angeles but, their not.

People from smaller towns do not get to experience the fantasy world of pirates, princesses, goblins and only get to see them on television or movies. To be able to go to Disney Land is a once in a life time experience and I believe the fantasy aspect plays a huge part in getting people to come.

"The objective profile of the United States, then, may be traced throughout Disneyland, even down to the morphology of individuals and the crowd" (Baudrillard 4). I have no idea what he was trying to convey here but I don't see how you can say that the profile of the U.S. can be traced throughout Disney Land. Disney Land is completely fiction, they even have Disney Dollars, the currency is non existent. The characters are also made up of fiction and half are animals, maybe Baudrillard was talking about how it was run. Walt Disney's corporation being similar to all the other big cities and how they run things with propoganda? Baudrillard's examples leave a lot of questions for me.

The entire article was very hard to follow and did not make a whole lot of sense to me. The only sections I could remotely follow were the Hyperreal and Imagery and the Watergate reference sections. His logic could simply be over my head but, I have tried to analyze it over and over and none of it makes much sense to me. It seems to be a bunch of opinionated ramblings with different examples that do not work well. Overall I think his article was difficult to follow and pretty senseless.

Reaction Essay: War of the Worlds

In listening to the War of the Worlds radio lab I pondered about if that is possible in today's day and age. I honestly don't believe it could happen. Before 9/11.... possibly, after? Not a chance. During 9/11, even the news outlets would not confirm that we were under attack or this was a possible terrorism act. First reports were that it was a small commuter plane and had just accidentally flown in to the World Trade Center. I don't know how you accidentally fly in to one of the biggest buildings in the country but, that's for another story.

Americans especially were naive before 9/11 and didn't believe anything crazy like this could happen. Now we are a lot more cautious and don't believe everything we see. If I saw some bloodied up guy running towards me down the street screaming about aliens, I wouldn't start running with him down the street. I would need verification a la many other people running down the street or news companies everywhere.

News is instant now, if there is a UFO in La Plata county, when I log on to my home screen on my phone, there will most likely be a giant bulletin in red notifying me to get the hell out of Durango. If it is a fraud, the news will travel just as fast. Technology plays too big of a part in this day and age and anything of fraud is usually shown quickly.

Another argument is the radio does not reach enough audiences anymore. What do most people listen to now? College kids and the younger generation listen to their Ipod at home, in their car with an AM/FM transmitter. Their disconnected from the world around them now and do not know social and political topics anymore. The older generation, from what I can tell, usually listens to satellite radio and satellite radio obviously is not local and therefore scaring a city into thinking there are aliens would not be possible if it is not local. Reaching a broad audience is much harder than it was in the earlier years where radio was the only form of information and entertainment. More people are disconnected from the world and are centralized in their own likes and dislikes. Technology gives them that freedom but, it is also the culprit of the disconnection from the world.

Consumption Log 2/14

10-11 a.m.- Woke up, made Honey Nut Cheerios cereal, brushed teeth with Crest with Whitening POWER! Showered used Axe Body Wash and Garnier Fructis shampoo, both purchased because their appeal on commercials. turned on the tv to ESPN Sports Center to catch up on the sports I missed. After watching the NBA All-Star previews, I began to think about staying in for a bit tonight to actually watch the dunk contest.

11 a.m.- 1 p.m.- Surfed the internet got on facebook.com, okstate.com, fortlewis.edu, espn.com, etc. Saw a movie I particularly liked on cable, Harold and Kumar go to White Castle. Friend calls to tell me to come in to town to go boarding.

1:30-4:30- I drive in to town to meet with friends to go up to Purg. Listened to IPOD the entire time, particularly Atmosphere. Don't see a lot of billboards (0) on HWY 160. In Durango, exposed to much more advertising than Bayfield. More billboards, buildings with their logos, etc. Drove to Purg with friends, exposed to more music and during boarding I have my headphones in 99% of the time. Most of the time is used in the outdoors so no use for media other than personal music.

5:00-8:00- Spent time at friends listening to music and playing xbox 360 specifically Fifa 09 or unfortunately Halo.Watched a bit of television and after seeing a Domino's commercial on TV we decide to orderDominos pizza for dinner. Consider us sold on product advertisement. I then remembered about the dunk contest preview I watched on ESPN. I nearly kicked over the chair looking for my friends remote and putting it on TNT to witness the dunk contest. The dunk contest ended up being a complete dissapointment. Either way, ESPN and TNT got me to tune in and help their ratings.

8:00-1:00- Spent time at a friends apartment drinking Keystone for beer pong and playing games. Mostly exposed to music which is the biggest part of my daily routine I am finding out. Around 1 a.m. I realized the mountain had taken its toll on me and found my way to the couch and put on SuperBad to fall asleep to with music and chatter in the background.

Thursday, February 12, 2009

Weekly Journal 2/8-2/14







You ever seen an ad that blows you away? Makes you want to go out and buy that product? I found that ad yesterday while surfing you tube. I became aware of the product, seller, buyer analogy instantaneously after watching the class video on Monday and Wednesday. This ad was no regular ad, it combined the right mix of star power, humor, and relativity to me to make me believe that buying this product will make me faster and attempt to race cars with some Nike's on. It related to me on the level of sports, I watch a lot of soccer and play a little bit but, sport ad's usually always catch my attention.

My next favorite ads are car related and seeing as the fastest production vehicle in the world is the car Cristiano Ronaldo is racing. The star power is there because the person racing the Bugatti Veyron is as mentioned earlier Cristiano Ronaldo, widely regarded as the best soccer player in the world today on the best soccer team in the world. He is seen as a world icon and one of the main players for Nike. The humor is there because he actually beats the fastest car in the world in the race which is comical because it is overplaying his superior speed to show you how light the boots their advertising are. There is also a part in the ad where the driver of the Veyron is revving his engine and Ronaldo is bouncing up and down as if to get ready himself.

I believe that is their selling point, the lightness and overall flash of the boot. I happen to like they way they look and can tell their light because of Ronaldo's ability to cut so easily and outrun the car. It just meshes very well, the flashiest and fastest car in the world racing the flashiest and fastest soccer player in the world who is wearing the flashiest and lightest boots in the world. The whole sequence fits together with a fitting ending of Ronaldo winning and holding his arms to his side as if to say "that was easy" when crossing the finish line. I didn't actually purchase any of the boots but, I did browse for a few days on the internet checking out prices.

Friday, February 6, 2009

Media Journal Feb.2 - Feb.6

For my journal, I will talk about the movie I watched this week. The movie I watched was Click with Adam Sandler. I haven't seen it before due to pretty crappy reviews from everyone I know. I decided to give it a try while channel surfing on Wednesday. After watching the movie, I came to the realization that this movie was not all that great and I probably should have heeded my friends' advice. The concept of the movie didn't really fit me well, I am not really into the movies that are above and beyond fiction, for example, a guy with a remote that can warp through time and change his pigment to the Incredible Hulk. I usually lean more towards the non-fiction or documentary. The one thing I noticed though was how much he changed from before the remote to after. At first, he couldn't get his family the nicer things in life but, was there for them physically. After time with the remote he was able to buy his family whatever they wanted i.e. son's dream wedding but, lost his wife in the process to another man and was not there physically at all which is evident when he flashes back to the last time he saw his father before he passed. I was able to see a message in the movie which to me was money can buy you alot of things but even in this day and age, family is what really matters and there is no way around that, money can't buy you a happy family and work won't make you a happier man.

Thursday, January 29, 2009

Weekly Journal Jan. 26-30

For my weekly media consumption log, I will talk about the time I spent listening to xm radio and it's services. I bought XM satellite radio the other week to replace my broken and annoyingly ugly Am/FM radio. I was surprised at the difference of quality and how little interruptions there are. Maybe I am a few years behind but having the stations grouped by genre, artists, decades, and seasons were a completely new and interesting concept I couldn't completely grasp. For the first few days I just left it on a station and hoped for the best. After 3 or 4 days I realized how easy it was to change around playlists and have them set to the stations that I like at a given time during the day. A week ago, I was reluctant and skeptical of XM satellite radio thinking that if I bought it a week later I would regret it. A week later, I am still learning all of the functions of this device and couldnt be happier with my purchase.

Thursday, January 22, 2009

Weekly Journal

For my weekly media consumption I watched Sportscenter on the ESPN network. The thing I noticed the most watching it this week was their bias to east coast teams. I believe this has something to do with them located in Bristol, Connecticut. I noticed their bias when they started their show with 4 straight sports clips of Eastern coast teams including Boston, New York, University of Connecticut and Duke. They also played up the Pittsburgh Steelers against the Arizona Cardinals in the upcoming Super Bowl. The more I watched the more I realized the time they spend on east coast teams as opposed to the west coast teams. After researching the internet I realized that most of the people they hire are from the east which explains the bias. Despite the bias, I think I'll continue to watch ESPN and Sportscenter on a daily basis.

Wednesday, January 21, 2009

Nike Ad Deconstruction

There are few ads out there that can have a perfect mixture of comedy, suspense, and shock factor. In watching Nike's commercial promoting Kobe Bryant's shoe known as the HyperDunks I discovered all of the above with more comedy than anything else. Usually Nike commercials are more drama filled commercial with a motivational message behind it. This shoe commercial was obviously on the other side of the fence with a much funnier background to it. Mostly thanks to Kobe Bryant being accompanied by most of the MTV show Jackass crew.

I believe this advertisement was more in line with today's day and age, were always looking for something funnier, newer, and original. This commercial was definitely original and off the track of the old Nike advertisements, I believe that is what will grab viewers attentions. The commercial was able to use a lot of star power to back it's validity. It features the world's best basketball player in Kobe Bryant, whose shoes is the product and the infamous Jackass crew known for their shenanigans. The first image is an immediate eye opener with a pool full of snakes, a basketball goal, and a member of the Jackass crew talking to Bryant who notably is decked out in Nike from head to toe including the aforementioned HyperDunks. Nike is always good at keeping the product they are trying to sell in the front of everyone's minds by sticking it all over your tv screen.



The video seems to be etchy and more home video style to give the sense of realism to viewers. The conversation between the two gets broken up by a member of the Jackass crew jumping into the pool full of snakes on a tricycle. This shows suspense and comedy and definitely gives you a "what the hell did that guy just do?" shock factor. Kobe is then seen jumping around like a mad man laughing hysterically at the stunt the Jackass just pulled. Seeing this made me believe that this might actually be an uncut video shot on somebodys cybercam at a random parking lot. Not everyday I get to see Kobe cut loose and just be crazy, I usually witness him in business mode on the basketball court so seeing him in this light is new and an original take by Nike.

The thoughts of it being a real home video were quickly transformed when it next showed Kobe stepping out to behind the pool and running and jumping completely over the blow up pool and dunking it with ease. This part of the video was obviously fake and blatantly shown so by Nike. he clears it with incredible ease that is impossible for anyone without wings. Usually showing blatantly fake things draws a negative response from people but, seeing as Nike followed through with the comedy and stunt filled commercial from the beginning, I took it as it was meant to be a joke. I took it as Nike was over-hyping even their own flagship basketball shoe and player to show the viewers how light these shoes actually are. Upon further research I found out the shoes in the commercial were in fact the lightest basketball shoes ever made. After realizing this I realized that the fake dunk was actually genius marketing tool and could come off as just pure comedy to most people and that will draw them in that way. The last scene tops it off for me when a recognizable Jackass member Wee Man, a midget who is shown holding up one of Kobe's HyperDunks and raises it to his mouth so he can suck in the air to say "HyperDunk" in a helium toned voice. I thought that was very clever and hilarious. The shoes are filled with helium, how else can we explain the insane dunk? It is also funny because Wee Man's voice goes along with his tiny frame and the clever nature of it.

I believe the audience targeted in this commercial was a lot more broad and hit a lot more different types of people. More so than the other Nike commercials I have seen. Most all Nike commercials are targeted to athletes and this one is no exception. Kobe Bryant is a national icon not just on the basketball court, on any level. The Jackass crew hits white teenagers that are into skating, snowboarding, and other extreme sports the Jackass crew take part in. I think even in a more generalized view, it hits just teenagers that don't exercise that often and are just average teens that don't have too much to do and just want to get into exercising more often. Nike was able to use something more creative and way different than their usual criteria to reach a much more broad audience and I think they succeeded.