For my weekly journal I am going to talk about an ad in GQ magazine that I stumbled across while waiting to get my haircut. The ad pictured above is a picture of famous New England Patriot quarterback Tom Brady. It has many sex qualities in the ad including Brady being a strikingly handsome man with his shirt off to show off his body sculpted in football. It also shows a gorgeous blonde woman with her arms wrapped around Brady topless with what seems like nothing but a hat on. Stetson, the company showing the ad obviously knows the iconic nature of Tom Brady because in white letters it reads: Starring Tom Brady. Im guessing what Stetson is aiming at is engaging young men into believing that if they use this cologne, they too can get a gorgeous down to earth girl to get naked for them. It also is giving the notion that if you use the cologne you will look like Tom Brady and perhaps play football like Tom Brady. I believe that an underlying notion of the sexuality of this ad is if you use this cologne perhaps you can get a girl naked and have romantic moments on a lake. It also gives me the notion that by using this cologne, your life will be full of adventures and judging by the mountainous terrain in the background, you will also be closer to nature. This ad isn't as controversial as some of the other ads out there but, it definitely has some underlying sexual themes to it.
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