Media Journal 2/26

In relation to the documentary The Cool Merchants I watched for class I am going to write about a Sprite commercial I ran across on youtube. The commercial immediately caught my attention when hearing the song as the background. It was a catchy indie rock sound that was easy to go along with. The next thing that sparked my interest was the characters in the commercial playing basketball on a hot summer day at a playground. I am able to relate to that because I grew up in Texas heat playing basketball at my schoolyard. One of the characters then is seen taking off his shirt while most of the others are hanging out on the bleachers looking like they need a refreshment. Perhaps a Sprite?

The guy that was taking off his shirt is then shown running full speed at the basketball court and goes into a full on backflip tuck into a swimming pool. The swimming pool was just shown as a cement blacktop that was used for basketball and it is then turned into liquid somehow for a makeshift swimming pool. All of the other people watching are satisfied with this endeavor by their friend and all of them end up jumping in and swimming around. A guy then gets out in the end looking more than refreshed and handshaking a friend that was sitting off the edge. The commercial ends with an image that says "freedom from thirst" and a Sprite bottle falling into a water effect behind it.

The commercial caught my attention because of it's creativity mostly after watching the entire video. That was original to use that kind of analogy of refreshment, if you drink Sprite anywhere, you will feel as if you had just gotten into a swimming pool. You are able to feel that way even on the hottest day in the Summer after playing basketball all day. You are able to have that escape and that escape is Sprite.