Weekly Journal 2/8-2/14

You ever seen an ad that blows you away? Makes you want to go out and buy that product? I found that ad yesterday while surfing you tube. I became aware of the product, seller, buyer analogy instantaneously after watching the class video on Monday and Wednesday. This ad was no regular ad, it combined the right mix of star power, humor, and relativity to me to make me believe that buying this product will make me faster and attempt to race cars with some Nike's on. It related to me on the level of sports, I watch a lot of soccer and play a little bit but, sport ad's usually always catch my attention.

My next favorite ads are car related and seeing as the fastest production vehicle in the world is the car Cristiano Ronaldo is racing. The star power is there because the person racing the Bugatti Veyron is as mentioned earlier Cristiano Ronaldo, widely regarded as the best soccer player in the world today on the best soccer team in the world. He is seen as a world icon and one of the main players for Nike. The humor is there because he actually beats the fastest car in the world in the race which is comical because it is overplaying his superior speed to show you how light the boots their advertising are. There is also a part in the ad where the driver of the Veyron is revving his engine and Ronaldo is bouncing up and down as if to get ready himself.

I believe that is their selling point, the lightness and overall flash of the boot. I happen to like they way they look and can tell their light because of Ronaldo's ability to cut so easily and outrun the car. It just meshes very well, the flashiest and fastest car in the world racing the flashiest and fastest soccer player in the world who is wearing the flashiest and lightest boots in the world. The whole sequence fits together with a fitting ending of Ronaldo winning and holding his arms to his side as if to say "that was easy" when crossing the finish line. I didn't actually purchase any of the boots but, I did browse for a few days on the internet checking out prices.